Rebooting Your Business Brain

Thursday, April 23, 2009
Doors Open 6:30
Seminar 7:00 PM - 9:00 PM

Location
Johnson County Community College
Carlson Center, Rm CC211, Overland Park, KS

Local Sponsor	National Sponsors

(Following Info from the ASMP National web site)

21st Century Photography Marketing Techniques
Come to this event and get the latest info you need to stay in the game with your online promotional strategies.

21st-century marketing tips for photographers who weren't born yesterday. Chicago-based former Rep and Photography Marketing Consultant Carolyn Potts (www.cpotts.com) presents this evening seminar.

"Very practical info. I gained great insight about promotion."
— David Verdini

"When in the trenches, you fail to notice simple, effective ways to market yourself.
However, when someone with a broad perspective and deep understanding of the business points them out, you immediately recognize the value and necessity of using those strategies in a marketing plan."
— John Perry

When the photo business switched from film to digital imagery, you dutifully spent every free hour learning Photoshop and setting up a new digital workflow. You barely had time left over for your family and friends. There just weren't enough hours left in the day to learn all that you need to know about marketing in the digital age.

You've learned your digital imaging craft and tried to keep an optimistic attitude while royalty-free, micro-stock, and the world economy have eroded the size of the photo assignment pie.

Knowing how marketing has dramatically changed is the other key component to survival. Making the transition to an all-digital workflow is just one piece of today's photo business. What else can you do?

What can you do now that will improve your chances of being one of the ones
that's left standing in the photo biz when this global economic gloom-and-doom period
finally shakes out?

Are you wondering...

* What's the best way to reach art buyers in the digital age?
* What email skills must you know to not look like a loser?
* What are the current best practices when it comes to online promotion?
* Is print promotion dead, dying, or reviving?
* Is FaceBook worth joining to improve your business?

And most importantly:

* How do you differentiate yourself from the rising tide of part-time photographers armed with high-res point-and-shoot cameras?

THE SPEAKER

After 25+ years as a successful artists' rep and 7 as an Internet Marketing Strategist, Carolyn Potts is uniquely qualified to help photographers create — and stick to — a 21st-century marketing plan. She has helped her photographers get clients, close deals, anticipate trends, revitalize their careers & increase the bottom line. Come to this event and get the latest info you need to stay in the game with your online promotional strategies.

"…very appropriate for ASMP and the nature of our business"
— Ellen Denuto, ASMP NJ vice-president

PRIVATE PORTFOLIO REVIEW SESSIONS !!!

If you are wondering if your own portfolio and online presentation are out of date in today's radically changed market, you can get a personalized analysis and recommendations as part of this event.

Carolyn will be available for a very limited number of private consultations when she's in town for this event. Get a professional edit or analysis of your current — or planned — presentation. Make an investment in your career that can pay off many times over.

Call Carolyn directly (312-560-6400) for pricing and scheduling information.

Book a session up to 2 weeks before the event date and save 20%. Book within a week of the event date and receive a 10% discount off a private session. The last early-bird option is to book within 3 days before the event date: 5% discount.

More details about portfolio reviews are available on Carolyn's blog, http://carolynpotts.net/porfolio-reviews/

COSTS
* $30.00—ASMP member
* $55.00—Non-member
* $45.00—Professional Association member *
* $15.00—Student *
FREE—Students and Faculty of Johnson County Community College, ID Required

Click Here for ASMP-National Web Page on this Seminar.

Register Here